Data from Allied Market Research states that the global market for brain health products was $3.5 billion in 2017 and that this figure is expected to reach $5.81 billion in 2023, growing at a CAGR of 8.8% from 2017 to 2023.

Data from Innova Market Insights also shows that the number of new food and beverage products with brain health claims increased by 36% globally from 2012 to 2016. The raging epidemic has driven consumer attention to emotional sleep health in the brain health space, and immune boosting and brain health have become two of the most talked about health areas globally.

Currently, China has 250 million people over the age of 60, 300 million people with sleep disorders, 0.7 billion students, 0.9 billion people with depression, 0.1 billion people with dementia and a large number of newborns each year, all of whom have an urgent need for brain health related products.

Saffron Extract

Saffron is rapidly becoming a popular ingredient for mood supplements due to its excellent performance in clinical trials. The mood-relieving and anti-anxiety effects of saffron extract have been demonstrated in more than 10 clinical trials with no side effects, which may be related to the multiple natural active ingredients in saffron, including saffron aldehyde, saffronin, saffron acid, saffron bitter glycosides, and other derivatives present. A clinical study found that a daily intake of 28 mg of saffron extract reduced the adverse mood associated with stress and anxiety.

Ginkgo Biloba Extract

Ginkgo biloba extract is currently the most used ingredient in brain health supplements.The total global market for various ginkgo biloba preparations and health foods exceeded $10 billion in 2017, and the annual global market for ginkgo extract reached $6 billion in sales. Experiments have proven that ginkgo biloba extract is effective in enhancing memory and improving concentration, and these functions are achieved by promoting blood circulation to the brain and regulating the tone and elasticity of the blood vessels in the central nervous system. In addition, Ginkgo biloba extract increases the speed of sensing in the nervous system and accelerates the information processing in the brain.

Griffonia Seed Extract（5-HTP）

5-HTP (5-hydroxytryptophan) is a chemical byproduct of the protein building block L-tryptophan. 5-HTP is currently commercially produced mainly from the seeds of the African plant Ghana seed, which acts in the brain and central nervous system by increasing the production of the chemical serotonin, which can affect sleep, appetite, body temperature and pain perception. 5-HTP is classified as a pharmaceutical ingredient in some countries, and in the United States , the United Kingdom and Canada, and is available as a dietary supplement.

St. John’s Wort Extract

St. John’s Wort contains Hypericin and Pseudohypericin, a substance that can cross the blood-brain barrier into the brain and can achieve the effect of relieving mental tension and stabilizing mood. In addition, it can improve insomnia and irritability caused by menopausal syndrome.

Rhodiola Rosea Extract

In animal studies, rhodiola extract has shown to increase the rate of transmission of serotonin precursors, tryptophan and 5-hydroxytryptophan, into the brain, helping to improve memory and mood.

Green Tea Extract

Green Tea Extract has physiologically active effects such as antioxidant, immune enhancement, and relaxation of nervous tension, which are beneficial to the health of the body.

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