To meet the growing demand for natural and healthy drinks, Numi Organic Tea has launched a new range of infused herbal teas called Relax and Rejuvenate. The unique selling proposition of the product line is the inclusion of damiana, a flowering vine native to Mexico, Central and South America. Damiana is known for its potential mood-boosting and energy-boosting properties.
This special range includes three decaffeinated varieties, each created to meet specific consumer needs. Products include Numi Damiana Organic Relaxation Tea, Numi Boost Organic Tea and Numi Damiana Focus Organic Tea. Each strain is carefully crafted to serve a unique purpose: relaxation, mood lifting, or increased focus.
Numi’s commitment to sustainability and ethical sourcing is reflected in this range of products. Ingredients are ethically sourced and the company’s tea line maintains a climate-neutral footprint. This commitment extends to the packaging of these teas, which are packaged in compostable plant-based paper, further highlighting Numi’s commitment to environmental sustainability.
The launch is a strategic response to the growing consumer market’s preference for natural, healthy beverages. Numi’s focus on sustainability and ethical sourcing reflects broader trends in the consumer goods industry. The tea is available on the Numi website, Amazon and select retailers for $7.99 per box. This new product not only expands Numi’s range of organic teas, but also strengthens its commitment to producing organic, high-quality herbal teas.
Maria Alejandra Trujillo is BNN’s distinguished international correspondent in Colombia with 24 years of distinguished journalism experience. Her work at RCR is a testament to her unparalleled communication skills, spanning creative writing, in-depth research, deft production and dynamic reporting. Maria was a pioneer of news and views on radio and television, with a deep understanding of topics such as armed conflict, global affairs, diplomacy and the media landscape. Maria holds a Master’s degree from the Complutense University of Madrid in Communications and Armed Conflict, as evidenced by her trilingual command of Spanish, English and German.